This design proposes the visual identity from a fictional company called Rosen Association from the book “Do Androids Dream of Electric Sheep”by Philip K. Dick (The book on which the movie Blade Runner was base). The purpose of this design is to imagine a futuristic way design for information signboards. Therefore, the solution was to create holographic effects because in this dystopian universe there is any natural material left on the planet.  This holographic features also provides the company a sense of security because only authorized personnel could display it.